What is Browse Tracking with Google Analytics?
Send highly relevant emails to boost your engagement and improve your ROI by targeting subscriber’s browse history. We’ve enhanced our Google Analytics Integration for Commerce license clients to allow you to view and segment off a subscriber’s browse history captured through Google Analytics.
Why do I need it?
Enabling this integration gives you the ability to target messages based on this data. These emails can increase engagement from your subscribers and improve your ROI by offering a more personal experience. Set this feature up now to start gathering the data you need to target relevant messages.
How do I set it up?
See the setup document: HERE