Get your emails noticed and opened using Dynamic Subject lines. You can easily personalize subject lines based on demographics and display what is most relevant to your segmented audiences.
- Choose the demographic fields you are going to utilize for Dynamic Subject lines
- Example: Display Subject line by Industry.
- Populate your contacts with appropriate values stored in the demographic field
- Example: Import a CSV file to update the gender demographic field.
- Create a new campaign or edit an existing draft campaign
- Navigate to Step 1: Setup
- Click the "Make Conditional" button next to the Subject Line text box:
- Set a Default Subject line. This ensures any contact that does not meet the dynamic conditions setup will see a Subject line.
- Build conditional statements. Select Field, Operator and Value. If other conditions are needed, build each group. Click Ok when done.
- Be sure to test. You can preview using a specific email address in Step 4: Preview of the Create a Campaign Workflow:
When working with multiple clauses for your subject line criteria, you'll want to pay attention to the "Match" setting. If the recipient should match all layers of criteria, set to "All". If the recipient should match one, set to "Any".