What is the difference between segments and tags?

Segments and tags are both used in the system to identify a group of contacts as a mailing list.

The difference between these two types of groups is that a tag is a static list of email addresses, typically grouped when a file of email addresses is imported, whereas a segment is a dynamic list that will adjust based on contact data or behavior.

Segments

A segment distinguishes the list of contacts by data or behavior that contacts have in common, like a value for the state they work in or if they opened or did not open an email sent to them.

Visit this help article to learn how to create segments in your account.

Tags

You can tag contacts in a variety of ways, however the most common is through the import process.

When you import a list of contacts, you can determine if the group should be kept long term or if it should expire.

• Tag expires=No means that the group will be created and kept long term, or until you would delete it.
• Tag expires=Yes mean that the group will be created and kept only 30 days after it was used as an audience list for a campaign.
  
  

Temporary tags work great for one-time sends. Temporary tags can only be created through the CSV import process.

Visit this help article to learn how to tag your contacts.

Resources

Visit our e-Learning hub for online modules to learn more about Tags, Segments, & other Delivra features.