Description: At times you may have a need to split segments into halves or thirds for testing purposes. Instead of manually separating emails into equal parts, you can use our Split Segment feature. This is an enabled feature - please contact email@example.com if you do not have this feature enabled but need to split your list in this manner.
First, create your relevant segment. If you are looking to simply split your entire list, create a segment where Email Address is Not Null.
Within the segment editor, select "Choose a Clause" and then "Split". The following screen will appear:
Here you can determine if you want the list split into halves, thirds, etc. You can also select which group to target (the first of 2, the third of 5, etc).
This feature should NOT be used to replace traditional demographic or action oriented segmentation or our A/B split testing feature.