How do I set a default value for a demographic field?

DESCRIPTION

When using merges in content, it is important to consider the possibility that not all recipients may have a value stored in the field being merged.  You can set default values for fields to account for the lack of data when using merges.  This can be accomplished in a couple of ways.

HOW-TO

1. Export your contact list and identify contact records that have no values for a specific demographic field.  Update the CSV to include generic values for those contacts and re-import the file to update the database.  

2. Set a default value for the demographic field in Contacts.

• Go to Contacts
• Click Custom Fields
• Select the demographic by clicking "Edit" to the right
• In the pop-up, enter the default value
• Click Ok