When using merges in content, it is important to consider the possibility that not all recipients may have a value stored in the field being merged. You can set default values for fields to account for the lack of data when using merges. This can be accomplished in a couple of ways.
1. Export your contact list and identify contact records that have no values for a specific demographic field. Update the CSV to include generic values for those contacts and re-import the file to update the database.
2. Set a default value for the demographic field in Contacts.
- Go to Contacts
- Click Custom Fields
- Select the demographic by clicking "Edit" to the right
- In the pop-up, enter the default value
- Click Ok