How do I add an unsubscribe link in my email template?

Your emails must include a functional, visible unsubscribe link to be compliant with the CAN-SPAM act. To ensure compliance, we automatically add a one-click unsubscribe link in the default footer set for your account. This footer is added to outgoing campaigns.

There may be instances where you want to create a link inside your email template or campaign to make unsubscribing easier (like in a re-engagement automation).  You can create a text, image or button link to either an unsubscribe form, or use the unsubscribe URL.  

Below we will cover how-to add a link to an unsubscribe form and how-to insert a one-click unsubscribe in your design.

How-To

Link to an unsubscribe form

Note: Your unsubscribe form must already be created in your account.  For information about creating forms, click here.

1. Open your email template or your draft campaign.
2. Highlight the text that will be clickable to the unsubscribe form.
3. Click on the Insert Link icon. 
4. Use the "Hyperlink Type" drop-down to find the "Unsubscribe" type.
5. Choose your unsubscribe form in the "Form Name" drop down.
6. Confirm your link text, set your color, tool tip, and link reporting name.
7. Click "Insert".
   
   

Use an unsubscribe URL

1. Open your email template or your draft campaign.
2. Highlight the text that will be clickable to unsubscribe.
3. Click on the Insert Link icon. 
4. Use the "Hyperlink Type" drop-down and make sure it is set to "Normal".
5. Copy and paste the following URL into the "Web Address" box:
   http://www.ne16.com/u?id=%%memberidchar%%&o=%%outmail.messageid%%&e=%%emailaddr%%&c=F&l=%%list.name%%
6. Click "Insert".