Hyperlinks are an important part of any email. They allow your recipient to engage further with you by visiting your website or another online location to read more, make a purchase, etc. You can insert seven different types of hyperlinks in your email. See instructions for each of them below:
How-To
Insert a Normal URL hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Normal".
- Paste or type the URL in the "Web Address" box.
- Confirm your link text, set your color, tool tip, and link reporting name.
- Click "Insert".
Insert an Email hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Email".
- Paste or type the email address in the "Email Address" box.
- Confirm your link text, set your color, tool tip, and add a stock subject line and body text for the email if you wish.
- Click "Insert".
Insert a Phone Number hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Phone".
- Paste or type the phone number in the "Telephone Number" box.
- Confirm your link text, set your color, and add a tool tip.
- Click "Insert".
Insert an Anchor hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Anchor".
- Select your anchor name.
- Confirm your link text, set your color, tool tip, and link reporting name.
- Click "Insert".
Insert an Online Version hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Online Version".
- The web address will be pre-set for you.
- Confirm your link text, set your color, tool tip, and link reporting name.
- Click "Insert".
Insert a Forward to a Friend hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Forward to a Friend".
- The Web Address will be pre-set for you.
- Confirm your link text, set your color, tool tip, and link reporting name.
- Click "Insert".
Insert a Preference Center form hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Preference Center".
- Choose your Preference Center from the "Form Name" drop down, if applicable.
- Confirm your link text, set your color, tool tip, and link reporting name.
- Click "Insert".
Insert an Unsubscribe form hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Unsubscribe".
- Choose your unsubscribe form from the "Form Name" drop down.
- Confirm your link text, set your color, tool tip, and link reporting name.
- Click "Insert".
Insert a Landing Page hyperlink
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Landing Page".
- Select your landing page name.
- Confirm your link text, set your color, tool tip, and link reporting name.
- Click "Insert".
Insert a Needs Confirm Link
- Highlight the text to be clickable.
- Click on the Insert Link icon.
- Make sure that "Hyperlink Type" drop-down is set to "Needs Confirm".
- The web address CANNOT be changed or the link will not function.
- Confirm your link text, set your color, tool tip, and link reporting name.
- Click "Insert".
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