How do I direct recipients to a landing page to read the full story?

DESCRIPTION

In your newsletter, product guide, or other mailings you may sometimes want to include "teaser" paragraphs in the email with links to the "full story" on a special landing page or a form to download a whitepaper (not just a URL on your website). Once you have your landing page, HTML file, etc created you can link to them within your email content. 

You have two options to link out to HTML files in your email content: hyperlinks or buttons. Choose whichever best fits your design aesthetic and conversion goals.

HOW-TO

a. Link to file using hyperlinks-

1. From the 'Home' page, click on the "Content" tab located in the top-level navigation.
2. Locate the Content file you wish to add your hyperlink to. Click on the content file name to open it. (If you have not created a content file yet, please create your content file and return to this step)
3. Click into the text block, or select the image block that will contain the link. If text, highlight the word or words you wish to make a hyperlink in the text editor. 
4. Choose the "Insert Hyperlink" button. 
5. Click the "..." next to the "Web Address" field. 
6. Click the "Content" folder.
7. Choose the HTML file you want to link to.
8. Click "Select."
9. Choose your link color, tool tip, and link reporting name.
10. Select "Insert". 

b. Link to a file using buttons-

1. From the 'Home' page, click on the "Content" tab located in the top-level navigation.
2. Locate the Content file you wish to add your button to. Click on the content file name to open it. (If you have not created a content file yet, please create your content file and return to this step)
3. On the Design tab, pull over a layout box (full, half & half, thirds, etc). You will place your button in this layout box.
4. Under "Actions", click and drag a Button over into your blank layout box. 
5. Select the button in your content file. This should cause the "Button Details" module to show on the right.
6. Click "Edit Link".
7. Click the "..." next to the "Web Address" field. 
8. Click the "Content" folder.
9. Choose the HTML file you want to link to.
10. Click "Select."
11. Ensure you've entered a tool tip, and be sure to select a color, height, width and a border if necessary to make your button pop.