How do I direct recipients to a landing page to read the full story?

DESCRIPTION

In your newsletter, product guide, or other campaigns you may sometimes want to include "teaser" paragraphs in the email with links to the "full story" on a special landing page or a form to download a whitepaper (not just a URL on your website).

You have four landing page options inside and outside of the software. These are:

• Custom landing page built on your website (outside of the software)
• Custom build a HTML file and upload that file to the Media Library
• Form built in the Assets module (if you are looking to take in new or update information)
• Our Landing Page Builder is available for Enterprise Licenses. These will link differently using this process
• Build a template file in Assets and link to the Online Version of that file

Once you have your landing page, HTML file, etc. created you can link to them within your email design. Linking to a custom built landing page or the online version of a template file will have you insert a web link as usual. 

You have two options to link out to HTML files in your email design: hyperlinks or buttons. Choose whichever best fits your design aesthetic and conversion goals.

HOW-TO

a. Link to file using hyperlinks-

1. Open your draft campaign, template, or create a new campaign.
2. For campaigns, navigate to Step 2: Design.
3. Click into the text block, or select the image block that will contain the link. If text, highlight the word or words you wish to make a hyperlink in the text editor. 
4. Choose the "Insert Hyperlink" button. 
5. Click the "..." next to the "Web Address" field. 
6. Click the "Content" folder.
7. Choose the HTML file you want to link to.
8. Click "Select."
9. Choose your link color, tool tip, and link reporting name.
10. Select "Insert". 

b. Link to a file using buttons-

1. Open your draft campaign, template, or create a new campaign.
2. For campaigns, navigate to Step 2: Design.
3. On the Design tab, pull over a layout box (full, half & half, thirds, etc). You will place your button in this layout box.
4. Under "Actions", click and drag a Button over into your blank layout box. 
5. Select the button in your content file. This should cause the "Button Details" module to show on the right.
6. Click "Edit Link".
7. Click the "..." next to the "Web Address" field. 
8. Click the "Content" folder.
9. Choose the HTML file you want to link to.
10. Click "Select."
11. Ensure you've entered a tool tip, and be sure to select a color, height, width and a border if necessary to make your button pop.