How do I use a repeater group in my email?

What is a Repeater Group?

The Repeater Group refers to a feature of the drag-and-drop email editor. Repeater groups allow the inclusion of multiple rows of data in your content. The structure will repeat itself when multiple rows of data are found per recipient.

Example

A customer places an order online to purchase 4 items. You have a triggered order confirmation setup in your account to include details of the order placed. The design of that confirmation email contains a repeater group to merge in line items from the order, like product description, product image, product quantity, and product price. The repeater group used will "repeat" itself 3 additional times to account for the 4 items purchased in that order.

How is it different than a Cell Group?

A repeater group is a type of cell group. It simply behaves differently in that it can repeat itself when multiple rows of data exist. Once the Repeater Group is setup, the system will loop through each row of data per recipient and display it in the email when the campaign sends. The repeat action is controlled by the segment assigned to your campaign.

How-To

1. Open your campaign or template in the drag-and-drop editor.
2. Create the section that will house the order line items by pulling over a layout section.
3. Assign that section as a Repeater Group by dragging the Repeater Group icon to the left.
4. Define the different individual values that you want to populate in the repeater group using merge tags.
5. Be sure to test by creating a segment that queries the contacts who meet your order criteria.

In the example below, we are creating a Repeater Group for abandoned cart items. Because the email recipient may have had multiple products in their cart, we want to make sure we are including all products that were in the cart when it was abandoned.

Use Cases

Repeater Groups can be used for other scenarios too.

1. Events: If you have an events table that stores multiple event records per person, you can use repeater groups to insert data for all events into confirmation and reminder emails.
2. Parent/Child: If you have parents with multiple children, you can use repeater groups to merge in class information for each child record stored on the parent contact record.

Requirements

• You must have a one-to-many data structure to use Repeater Groups. Visit this article to learn more about data structures.
• The segment used for your campaign must use clauses that evaluate the custom table. Categories cannot be used, nor can segment clauses using standard contact profile fields.