Question:
What is the difference between a soft bounce and hard bounce?
Answer:
The difference in hard and soft bounces in mailing statistics is that a soft bounce is a temporary failure being reported by recipient's server (example: mailbox full), whereas a hard bounce is a permanent failure being reported by recipients's server (example: recipient's email address is no longer valid).
NOTES
In general, 3 hard bounces result in the contact being changed to a held status.
What is the difference between a soft bounce and hard bounce?
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