To re-engage dormant subscribers, we find some customers will send an automated series of three emails spaced out over 3-6 weeks while other customers simply send one final email. One process is not better than the other, it depends on factors such as type of email, frequency of email, age of subscribers, and more.
A re-engagement email will typically contain a link to unsubscribe or update preferences in the body of the email and also include an opportunity to stay engaged. You want to include some sort of actionable item in order to measure engagement.
Once you've run the course of the re-engagement campaign, you can find the emails that did not engage and change their status to held or expired. If you need assistance changing contact status to held or expired, please contact Support or visit our article about bulk updating contact status using CSV import.
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