Clickstream tracking allows you to track post-email clickthrough activity data for use in segmentation, automation, and analytics. The most important note for Clickstream is that the tracked website activity must originate from a sent campaign.
Clickstream tracking uses cookies in a user's browser to track the pages they view after the user clicks a link from a sent campaign. From the initial click to client's website Clickstream can pull pages visited (as long as the Clickstream javascript is implemented on those pages)..
NOTES:
This feature is only available for Professional license and above. Please contact your Client Success Manager or Delivra Support for information about implementing Clickstream.
Enterprise users can enable Anonymous Browse Tracking using the Clickstream javascript. See more here.
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