Clickstream tracking allows clients to track post-email clickthrough activity data for use in segmentation, automation, and reports in Delivra. The most important note for Clickstream is that the tracked website activity must originate from an email sent from a client's Delivra account.
Clickstream tracking uses cookies in a user's browser to track the pages they view after the user clicks a link in an email sent from Delivra. From the initial click to client's website, Delivra can pull pages visited (as long as the Clickstream java script is implemented on those pages)..
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This feature is only available for Professional license and above. Please contact your Client Success Manager or Delivra Support for information about implementing Clickstream.
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