What is Clickstream tracking?

Clickstream tracking allows you to track post-email clickthrough activity data (and purchases, if applicable) for use in segmentation, automation, and analytics. The most important note for Clickstream is that the tracked website activity must originate from a sent campaign.

Clickstream tracking uses cookies in a user's browser to track the pages they view after the user clicks a link from a sent campaign.  From the initial click to client's website Clickstream can pull pages visited (as long as the Clickstream javascript is implemented on those pages).

Notes

1. This feature is available for Professional license and above.  Please contact your Client Success Manager for information about implementing Clickstream.
   
   
2. Learn how this integration can be used in your Delivra account in this help article.
   
   
3. See information about implementing Clickstream in this help article.
   
   
4. Enterprise Plus and B2B license customers can utilize our Anonymous Browse Tracking integration through the clickstream javascript. See more information here.