Clickstream tracking allows you to track post-email clickthrough activity data (and purchases, if applicable) for use in segmentation, automation, and analytics. The most important note for Clickstream is that the tracked website activity must originate from a sent campaign.
Clickstream tracking uses cookies in a user's browser to track the pages they view after the user clicks a link from a sent campaign. From the initial click to client's website Clickstream can pull pages visited (as long as the Clickstream javascript is implemented on those pages).
Notes
- This feature is available for Professional license and above. Please contact your Client Success Manager for information about implementing Clickstream.
- Learn how this integration can be used in your Delivra account in this help article.
- See information about implementing Clickstream in this help article.
- Enterprise Plus and B2B license customers can utilize our Anonymous Browse Tracking integration through the clickstream javascript. See more information here.
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