Clickstream tracking allows you to track post-email clickthrough activity data for use in segmentation, automation, and analytics. The most important note for Clickstream is that the tracked website activity must originate from a sent campaign.
Clickstream tracking uses cookies in a user's browser to track the pages they view after the user clicks a link from a sent campaign. From the initial click to client's website Clickstream can pull pages visited (as long as the Clickstream java script is implemented on those pages)..
NOTES:
This feature is only available for Professional license and above. Please contact your Client Success Manager or Delivra Support for information about implementing Clickstream.
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