What is Clickstream tracking?

Our Clickstream tracking integration allows you to track post-email web visitor activity data (and purchases, if configured) for use in segmentation, automation, lead and advanced engagement scoring. Additionally, the tracked activity data will be included in many of the reports available in the Analytics dashboard of your account. 

Clickstream tracking uses cookies in a user's browser to track the pages visitors view after the user clicks a link from a sent campaign. From the initial click to client's website Clickstream can pull pages visited (as long as the Clickstream JavaScript is implemented on those pages).

Notes

1. Learn how this integration can be used in your Delivra account in this help article.
   
   
2. See information about implementing clickstream in this help article.
   
   
3. General clickstream tracking is available at all licenses. Depending on your license, you may utilize our Anonymous clickstream tracking integration. See more information here. For more information on license inclusions, please visit https://www.delivra.com/pricing or email our Client Success team.
   
   
4. Clickstream tracking is supported for one account at a time. Multiple accounts cannot be configured for the same web pages.
   
   
5. A clickstream interaction can be reported at any point along the user journey.
   
   
6. Do you use Google Analytics? You can utilize both our Google Analytics and Clickstream integrations in an account at the same time.